文献类型：期刊文献

中文题名：新型市场下反垄断法的适用困境与破解

英文题名：The Dilemma and Solution of the Application of Anti-monopoly Law under the New Market

作者：高重迎[1];于良东[1]

第一作者：高重迎

机构：[1]河南财经政法大学民商经济法学院

第一机构：河南财经政法大学法学院|河南财经政法大学民商经济法学院

年份：2019

卷号：34

期号：4

起止页码：87-96

中文期刊名：河南财经政法大学学报

外文期刊名：Journal of Henan University of Economics and Law

收录：国家哲学社会科学学术期刊数据库

基金：2018年河南省哲学社会科学规划项目“买方势力的反垄断法规制研究”(项目编号:2018BFX005);2016年河南省教育厅人文社科一般项目“双边市场中反垄断法适用问题研究”(项目编号2016-ZC-117)的阶段性成果

语种：中文

中文关键词：新型市场;反垄断法;经营者;重复适用;创新性适用

外文关键词：new marke;anti-monopoly law;operator;repeated application;innovative application

摘要：传统市场下制定的反垄断法适用于新型市场时将遭遇能否适用抑或限制适用以及现行反垄断分析工具是否有效等困境,反垄断法具有适用于新型市场的正当性与合理性。认定市场主体所从事的"经济活动"是判断反垄断法适用于改革类新型市场的关键要件,需要通过制定反垄断指南来破解反垄断法与行业法的协调适用与重复适用难题。互联网新型市场下需要利用双边市场理论,分析平台企业的商业模式与产品特征以及竞争状况等因素来破解界定相关市场之难题,考量互联网市场的锁定效应、技术创新、用户数量、数据保有量、用户依赖、市场进入障碍等因素破解平台企业市场支配地位的认定难题。改进平台营业额、市场份额的计算方法与审查程序,注重评估市场竞争状况以及对消费者利益、技术创新的影响,审慎控制互联网新型市场中的经营者集中行为等是新型市场下反垄断法适用困境之破解路径。
The new market is different from the traditional market,when the anti-monopoly law under the traditional market is applied to the new market,it will encounter difficulties such as whether it can be applied or restricted,and whether the current anti-monopoly analysis tools are effective.However,the new market is not an extraterritorial place in the anti-monopoly law,and the anti-monopoly law has the legitimacy and rationality to apply to the new market.It is necessary to identify the identity of the "operator" and the nature of the "economic activity" of the market main body to judge the application of the anti-monopoly law to the reform-oriented new market.At the same time,the coordination and repeated application of antimonopoly law and industry law can be solved by formulating anti-monopoly guidelines or detailed rules.Under the new Internet market,it is necessary to use the bilateral market theory to solve the problem of defining relevant markets by analyzing detailedly the business model and product characteristics of the platform enterprises and the competitive fields.By considering the factors such as the locking effect of the Internet market,technological innovation,number of users,data retention,user dependence,market entry barriers,etc.to solve the problem of identifying the dominant market position of the platform enterprise.Improving the calculation method and review procedure of platform turnover and market share,paying attention to the evaluation of market competition and the impact on consumer interests and technological innovation,and prudently controling the concentrated behavior of operators in the new Internet market.