文献类型：期刊文献

中文题名：墨守成规还是化蝶重生:跨境电商对传统产业转型的影响

英文题名：Conformism or Rebirth:the Impact of Cross-border E-commerce on the Transformation of Traditional Industries

作者：张夏恒[1];赵崤含[2]

第一作者：张夏恒

机构：[1]西北政法大学商学院,陕西西安710122;[2]河南财经政法大学电子商务与物流管理学院,河南郑州450000

第一机构：西北政法大学商学院,陕西西安710122

年份：2022

卷号：36

期号：5

起止页码：42-54

中文期刊名：中国流通经济

外文期刊名：China Business and Market

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2020】；CSSCI:【CSSCI_E2021_2022】；

基金：陕西省社会科学基金项目“我国跨境电子商务面向丝绸之路经济带的持续贸易促进研究”(2019S037);西安市社会科学规划基金项目“‘双循环’新发展格局下跨境电商新业态推进西安传统制造业转型升级研究”(22JX186)。

语种：中文

中文关键词：跨境电商;传统产业;产业转型;转型意愿

外文关键词：cross-border e-commerce;traditional industry;industrial transformation;willingness for transform

摘要：我国传统产业面临转型压力,大力发展跨境电商有助于我国传统产业转型升级,推动我国产业迈向全球价值链中高端。基于大规模实地调研及访谈获取692家企业数据,了解传统产业企业经营现状、对跨境电商的认知、向跨境电商转型的意愿、转型所需要的支持等,分析跨境电商推动传统产业转型的痛点与应对策略。研究发现,传统产业的企业认可跨境电商业务的必要性,具有一定的转型意愿,但由于经营中困难重重,不同类型企业间差异巨大,对跨境电商认知不足,加之缺乏人才、政策、跨境电商培训、跨境电商支撑环节、专项资金、营商环境等多方面支持,向跨境电商转型难度很大。为有效促进跨境电商与传统产业深度融合,加快推动传统产业转型升级,需要支持新技术新工具新设施应用,赋能助推传统产业转型升级;充分发挥政府牵引作用,鼓励传统产业向跨境电商转型升级;持续改善跨境电商发展环境与政策,推动传统产业转型升级;构建差异化扶持体系,破除不同类型传统产业企业转型障碍。
China’s traditional industries are facing the pressure of transformation,and the rapid development of cross-border e-commerce can effectively promote the transformation and upgrading of traditional industries and promote China’s industries to go to the high end of global value chain. Based on the on-site investigation and interview of 692 enterprises,the authors understand the operation of traditional industries,the cognition of traditional industries on cross-border e-commerce,the willingness of transforming to cross-border e-commerce,and the support they need;the authors also analyze difficulties in this transformation and the countermeasures for that. It is found that:traditional industries recognize the importance of cross-border ecommerce and have a certain willingness to transform;but because of the difficulties involved,differences among individual enterprises,the lack of awareness of cross-border e-commerce,and the lack of professionals,policies,training,specialpurpose capital,and business environment,it is very difficult for traditional industries to realize the transformation to crossborder e-commerce. To effectively promote the deep integration of cross-border e-commerce and traditional industries,we should,first,accelerate the transformation and upgrading of traditional industries,and enable the transformation and upgrading of traditional industries by supporting the application of new technology and tools;second,we should give full play to the pulling effect of the government and encourage the traditional industries to transform and upgrade to cross-border e-commerce;and third,we should implement the differentiated supporting measures,and eliminate barriers in the transformation of different types of traditional industries.