文献类型：期刊文献

中文题名：报业市场集中度的中外比较

英文题名：A Comparison of Newspaper Markets between China and Other Countries

作者：王艳萍[1]

第一作者：王艳萍

机构：[1]河南财经学院

第一机构：河南财经政法大学

年份：2006

期号：8

起止页码：62-65

中文期刊名：学术研究

外文期刊名：Academic Research

收录：国家哲学社会科学学术期刊数据库;北大核心:【北大核心2004】；社科基金资助期刊;CSSCI:【CSSCI2006_2007】；

语种：中文

中文关键词：报业市场;集中;集中率

摘要：上世纪末以来,中国、美国以及欧美的报业市场几乎同时出现集中趋势,但形成原因以及形成机制却有很大不同。为了迎接全球化所带来的传媒业的国际竞争,中国报业有必要通过市场化的经济运行机制,在充分竞争的基础上实现规模经济,以增强国际竞争力。
Since the end of the last century, there has been an obvious trend of concentration in the newspaper markets of America, Europe and China almost at the same time, though with different causations in those different countries. In order to respond more rigorously to the competition in media industries resulted from globalization, China's newspaper industries must implement an economy in a large scale through the mechanism of market economy based on perfect competition, so as to enhance its capability of competition in the world.