文献类型：期刊文献

中文题名：大中型零售企业现状分析与对策研究

英文题名：Analysis and countermeasure research on present situation of the large scale and middle sized retail enterprisesThe project research group

作者：'大中型零售企业现状分析与对策研究'课题组[1]

第一作者：'大中型零售企业现状分析与对策研究'课题组

机构：[1]河南财经学院国际贸易系

第一机构：河南财经政法大学国际经济与贸易学院

年份：2000

卷号：1

期号：4

起止页码：33-37

中文期刊名：郑州轻工业学院学报：社会科学版

收录：人大复印报刊资料

基金：河南省教委人文社会科学研究资助项目! (97SJA790 0 5)

语种：中文

中文关键词：零售企业;经营管理;农村市场

外文关键词：retail enterprises; management; countryside market

摘要：近年来我国大中型零售企业的发展形势出现了逆转 ,经济效益普遍下降 ,不少企业经营陷入困境。其原因既有自身经营管理不善的问题 ,也有外部环境的问题。使它走出困境的对策是 :寻求新的零售形式 ,科学布局网点 ,开辟农村市场 ;加强宏观调控 ,建立现代企业制度 ,深化经营管理体制的配套改革 ;依靠自身优势 ,进行营销创新 ;强化企业内部管理 ,全面提高企业素质 。
In recent years our large scale and medium sized retail enterprises have undergone such a special process of development that the economic benefit drops sharply when the total value of retail sales increased greatly. Most of the retail enterprises have fallen into a tight spot. The reason is varied. To solve these problems, we seek the new retail patterns: to adjust the selling spots scientifically and to develop the countryside market; to strenghen the macroscopic adjustment to set up the modern enterprise system and to deepen the relevant reform of mangement system; to rely on self advantage to promopt marketing innovation; to strengthen the enterprises internal management; to enhance the enterprise quality and to obtain the benefit from management.