文献类型：期刊文献

中文题名：河南省旅游产品结构分析与优化策略

英文题名：An Analysis of the Tourism Production and Optimization of Henan Province

作者：刘荣[1]

第一作者：刘荣

机构：[1]河南财经政法大学旅游与会展学院

第一机构：河南财经政法大学旅游与会展学院

年份：2011

卷号：27

期号：2

起止页码：62-65

中文期刊名：华北水利水电学院学报：社会科学版

基金：河南省哲学社会科学规划项目(2009FJJ028)

语种：中文

中文关键词：河南省;旅游产品;结构优化;策略

外文关键词：Henan province; Tourism production; Systematic optimization; Strategy

摘要：河南旅游业在经济环境和相关政策的带动下迅猛发展,旅游资源开发取得了较大成效,旅游经济呈现出较强劲的增长态势。在提升传统旅游产品竞争力的同时,要以资源为依托、以旅游市场需求为导向,优化和完善产品结构,构建具有地方特色的旅游产品体系,促进河南旅游业健康发展。
The tourism industry in Henan province has developed with rapid speed under the impetus of economy environment and related policy.It was shown in the great achievements in tourism product exploitation and the strong growth momentum of tourism economy.The article analysed the current status of tourism product structure and discussed how to optimize it in the future based on the tourism resource situation and tourism market demands.And at the same time,how to construct the tourism product system with local characteristics in order to acquire the sound development of tourism in Henan province was discussed.