文献类型：期刊文献

中文题名：河南省文化旅游景区游客满意度调查研究

英文题名：An Investigation of Tourist Satisfaction of Henan Cultural Tourism Scenic Spots

作者：吕连琴[1];李小永[1]

第一作者：吕连琴

机构：[1]河南财经政法大学旅游与会展学院

第一机构：河南财经政法大学旅游与会展学院

年份：2015

卷号：0

期号：5

起止页码：59-65

中文期刊名：安阳师范学院学报

外文期刊名：Journal of Anyang Normal University

收录：国家哲学社会科学学术期刊数据库

语种：中文

中文关键词：河南省;文化类景区;游客满意度;调查研究;交叉分析

外文关键词：Henan Province; Cultural Tourism Scenic Spots; Tourist satisfaction; Investigation; Cross Analysis

摘要：河南省是文化资源大省,省内文化类旅游景区众多,对其进行游客满意度调查,有利于及时准确了解游客的需求和期望,把握游客对产品及服务的要求,提高旅游管理水平及综合竞争力。本文以游客满意度为理论基础设计问卷,对河南省20个文化类景区进行大量调查问卷,进行实证研究。首先对所有被调查景区进行总体满意度分析,其次对二十五项评价指标进行分析,最后将性别、年龄段、学历等分别与七大评价因素做交叉分析。分析得出目前河南省文化旅游游客满意度处于基本满意水平,七大评价因素处于满意水平以上。针对发现的问题提出改进的建议,如提高食、购、娱方面的水平,深挖文化内涵等,以期对河南省文化类景区游客满意度的提高做出贡献。
Henan Province,which is full of cultural resources,has many culture tourism scenic spots. It is necessary to conduct an investigation of those spots,which will make a sense on knowing the tourists＇ demands and expectations,grasping the tourist demand for products and services,improving the level of tourism management and comprehensive competitiveness. The questionnaire design is based on the theory of tourist satisfaction,and the survey is conducted in 20 culture scenic spots of Henan Province to get data. First,the analyses the overall degree of satisfaction. Second the article analyses the 25 evaluation indexes. Finally the article makes an cross analysis of the gender,the age,the education degree,the family income,the way of travelling,the origin of tourism market,the place of residence with seven evaluation factors to have a deep understanding of the relationship of the different types tourists satisfaction with the seven major evaluation factors.For the problems,there are some suggestions,such as raising the level of food,shopping,entertainment,digging the cultural connotation,and so on,it hopes that the article can make a contribution to the improvement of tourist satisfaction of Henan cultural tourism scenic spots.