文献类型：期刊文献

英文题名：Professional Competence or Personal Relationship? Research on the Influencing Mechanism on Repeated Purchase Intention of Agricultural Resources

作者：Li, Lan[1];Li, Gang[2];Chen, Junqi[2]

第一作者：李岚

通讯作者：Li, G[1]

机构：[1]Henan Univ Econ & Law, Sch Business Adm, Res Ctr Henan Econ, Zhengzhou 450046, Peoples R China;[2]North China Univ Water Resources & Elect Power, Sch Management & Econ, Zhengzhou 450045, Peoples R China

第一机构：河南财经政法大学工商管理学院

通讯机构：[1]corresponding author), North China Univ Water Resources & Elect Power, Sch Management & Econ, Zhengzhou 450045, Peoples R China.

年份：2020

卷号：17

期号：7

外文期刊名：INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH

收录：;Scopus(收录号：2-s2.0-85082730744);WOS:【SSCI(收录号:WOS:000530763300110)，SCI-EXPANDED(收录号:WOS:000530763300110)】；

基金：The authors gratefully acknowledge grants from National Social Science Fund of China (15BGL087;18VSJ087), Henan Soft Science Foundation (172400410353), and Henan University Philosophy and Social Sciences Outstanding Scholar Funding Project (2019-YXXZ-14).

语种：英文

外文关键词：personal relationship; professional competence; repeated purchase intention; agricultural marketing

摘要：Based on social exchange, rational choice, and perceptual choice theory, this paper examines the influence of professional competence, personal relationship, and their interaction on repeated purchase intention in the context of rural agricultural marketing. Adopting the survey method and hierarchical regression analysis, this study tested the hypotheses with a data set of 578 farmers from China, and assessed the robustness of the results by structural equation modelling. The results show that both personal relationship and professional competence have a significantly positive impact on repeated purchase intention while the interaction between the two has a significant negative effect on repeated purchase intention. The results expose the struggle farmers experience in choosing between emotional and rational thinking when making purchasing decisions in the urbanization and industrialization process of a rural area. The results also enrich the research on the marketing of agricultural resources and have important implications to agricultural retailers.