文献类型：期刊文献

中文题名：“老字号”餐饮企业现状分析和战略选择研究——以郑州市“老字号”为例

英文题名：A Study of the Status Quo of Chinese Time-honored Catering Enterprises and Their Strategic Choice——Taking the Time-honored Brands of Zhengzhou as an Example

作者：罗颖[1]

第一作者：罗颖

机构：[1]河南财经政法大学旅游与会展学院

第一机构：河南财经政法大学旅游与会展学院

年份：2010

期号：4

起止页码：40-45

中文期刊名：经济经纬

外文期刊名：Economic Survey

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2008】；CSSCI:【CSSCI2010_2011】；

语种：中文

中文关键词：“老字号”;餐饮企业;战略选择

外文关键词：time-honored brand; catering enterprise; strategic choice

摘要：中国"老字号"餐饮企业历史悠久,是城市文化的一大亮点。由于"老字号"餐饮企业在经营理念、经营管理水平等方面存在不足,面对激烈的餐饮市场竞争,其发展也陷入了困境。笔者运用SWOT模型理论,对郑州市"老字号"餐饮企业的发展条件进行分析,提出郑州市"老字号"餐饮企业应实施知识管理战略、品牌战略和文化营销战略。
Chinese time-honored Catering Enterprises have a long history, which is a highlight of city culture. Since these time - honored enterprises have deficiency in managerial idea and administrative expertise, their development has fallen into a difficult situation because of the fierce competition in the catering market. The author adopts the SWOT model and makes an analysis of the conditions for the development of the time-honored catering enterprises in Zhengzhou and advances that the time-honored catering enterprises in Zhengzhou should implement the knowledge management strategy, brand strategy and culture marketing strategy.