详细信息
文献类型:期刊文献
中文题名:酒店经营管理发展趋向分析
英文题名:An Analysis on the Development Trend of Hotel Operation and Management
作者:林梅英[1]
第一作者:林梅英
机构:[1]河南财经学院
第一机构:河南财经政法大学
年份:2001
期号:6
起止页码:43-45
中文期刊名:经济经纬
外文期刊名:Economic Survey
收录:CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2000】;
语种:中文
中文关键词:酒店企业;集团化发展;专业化经营;网络营销;以人为本
外文关键词:hotel enterprises; collectivization; specialized operation; network marketing
摘要:在全球经济一体化进程中,我国酒店企业要提高国际竞争能力首先需要实现企业集团化发展以形成规模经营优势;通过专业化经营形成酒店特色以吸引目标顾客;营造品牌优势树立企业良好形象;利用因特网开展网络营销将经营范围扩展到全球;酒店管理组织结构的扁平化使管理更加务实、高效;同时通过定制化服务满足顾客的个性化需求;以人为本建立充分发挥员工潜能的激励机制。
In the pro?ess of the global economic integration, hotels in China should improve their capacity of international competition through the following aspects: Making enterprises collectivized to enjoy the advantages of large -scale operation, providing specialized service to attract target customers, building famous brands to establish a fine public visualization, making use of the Internet to enlarge their operation, establishing a stimulation mechanism to inspire the staff to exert their full potential, and so on.
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