文献类型：会议论文

英文题名：The Cyber 'Lemon' Problem in the E-Marketing

作者：Pan, Yong[1]

第一作者：潘勇

机构：[1]Henan Univ Finance & Econ, Dept Logist & E Commerce, Zhengzhou, Peoples R China

第一机构：河南财经政法大学电子商务与物流管理学院

会议论文集：9th Wuhan International Conference on E-Business

会议日期：MAY 29-30, 2010

会议地点：Wuhan, PEOPLES R CHINA

语种：英文

外文关键词：'lemon' problem; informational asymmetries; adverse selection; e-commerce markets

摘要：Because the network gets rid of the limit of space and bring up the virtual reality in the e-commerce market, the cyber 'lemons' problem resulting from the informational asymmetry of the qualitative uncertainty is getting worse, which is restricting the useful and profitable business. Based on the 'lemon' principle put forward by American economist George Akerlof who is one of Nobel Economics Prize laureates in 2001,this paper analyzes the 'lemon' problem in the traditional markets and e-commerce markets, and probes into resolving approaches about the cyber 'lemon 'problem.