文献类型：期刊文献

中文题名：虚拟社区内外互动对老年人参与行为的影响研究

英文题名：Interactions Inside/outside of a Particular Virtual Community Affect on Senior Citizens' Participating Behaviors

作者：周军杰[1];左美云[2];谢芳文[2]

第一作者：周军杰

机构：[1]河南财经政法大学电子商务与物流管理学院;[2]中国人民大学信息学院

第一机构：河南财经政法大学电子商务与物流管理学院

年份：2014

卷号：4

期号：4

起止页码：24-33

中文期刊名：信息资源管理学报

外文期刊名：Journal of Information Resources Management

收录：国家哲学社会科学学术期刊数据库

基金：国家自然科学基金资助项目(71273265);国家社科基金重大项目(13&ZDZ184);教育部新世纪人才(NCET-10-0810)的成果

语种：中文

中文关键词：虚拟社区;社区内互动;社区外互动;老年人;参与行为;社会认知;社区管理

外文关键词：Virtual community Interaction inside of a particular virtual community Interaction outside of aparticular virtual community Senior citizen Participant behavior Social cognition Community management

摘要：注册用户少和老年用户相对不活跃是困扰老年人虚拟社区发展的两个问题。以社会认知理论和行为的"动机-机会-能力"理论为基础,文章从环境、认知两方面进行了分析;认为老年人的社区内、外互动作为环境因素会直接影响到,及通过期望收益、自我效能和虚拟社区感等认知因素间接影响到老年人的参与行为,并构建了相应的假设模型。利用参与观察法、深度访谈得到的数据及典型用户的后台日志数据,文章运用定性分析的方法对模型进行验证,总结了相关发现,并对发现的实践意义及研究的不足进行了总结。
Administrators in ＂senior citizen＂-specific virtual communities （VOs） are facing two problems： the member size is usually very small and senior citizen users are usually not as active as youth. Exploring the factors affecting senior citizens＇ participating behaviors in VCs will not only bring insights into administrators, but also help scholars to better understand senior citizens＇ online behaviors. Based on social cognition theory and ＂motivation-opportunity-ability＂ theory of behavior, this paper identifies that the interactions inside/outside of a particular virtual community as environment factors, outcome expectation, self-efficacy and sense of virtual community as personal cognitive factors are the potential influencing factors. Using the data collected by participant observation, in-depth interview and user access log, we test the hypothesis model through qualitative analysis, and presume that the environment factors such as perceived interactions inside and interactions outside have direct effect and indirect effect on senior citizens＇ participant behavior through personal cognition in VCs. Finally, the implications and limitations are also discussed.