文献类型：期刊文献

中文题名：O2O+实战教学:互联网+教育背景下广告专业发展路径

英文题名：O2O+ Practical teaching: Advertising profession development under the Internet+ education background

作者：刘伟[1]

第一作者：刘伟

机构：[1]河南财经政法大学文化传播学院

第一机构：河南财经政法大学文化传播学院

年份：2016

卷号：0

期号：2

起止页码：59-64

中文期刊名：广告大观：理论版

语种：中文

中文关键词：互联网+教育;O2O+实战教学;广告高等教育

外文关键词：Education on line; O2O＋ practical teaching; The advertisement of higher education

摘要："互联网+教育"是实现信息化教育的、宏观层面的战略构想,它不能脱离"教书育人"的本质。"O2O+教学"是践行"互联网+教育"这一宏观构想,发扬技术优势、发挥师生能动性的有效路径。在广告专业高等教育领域,"O2O+实战教学"模式是知识应用转化为社会生产力的路径。该模式是线上教师理论授课、学生自主学习,线下学生项目实践、教师督导管理。它是一种以学为中心的教学模式,它使教师更方便地开展启发式、探究式、讨论式、参与式教学。它由"On Line"、"Off Line"和"2"这三个环节构成。作为"O2O+实战教学"模式的践行者,河南财经政法大学的具体做法是:在教学计划上,教师精心规划教学方案;在教学授课前,预先公布教学相关内容;在课堂授课中,开展翻转式互动教学,在实战教学中,赋予师生多重身份角色;在实战过程中,娱乐元素融入场景化教学;在教学管理上,制定精细化管理规范;在教学评价上,多维度评价增强学生信心。
＂Internet＋ education＂ is a macroscopic strategic conception of realizing informationalized education, which also can not separate itself from its essence of teaching and educating people. O2O＋ teaching is an effective way of fulfilling this macroscopic idea, carrying forward the technology advantages and developing the initiative of both teachers and students. The O2O＋ practical teaching mode is a way of carrying knowledge into social productive forces in the field of advertising of higher education, which includes online teaching and self-learning on one hand and offline project practice and teachers＇ supervision on the other hand. It is a learning-centered teaching mode, which makes it easy for teachers to use different teaching methods, such as heuristic, research-style, discussion and participative teaching methods. It consists of three steps： ＂On Line＂, ＂Off Line＂ and ＂2＂ all in all. To carry out this O2O＋ practical teaching mode, advertising major of Henan University of Economics and Law practices it like this： elaborately planning the teaching scheme; making public the teaching content in advance before class; teaching interactively with flipped class model; giving teachers and students multiple identities in class; teaching scenarizedly combined with entertainment element; formulating regulations of fine management; evaluating multi-dimensionally to heighten student＇s confidence.