文献类型：期刊文献

中文题名：会展客商旅游意愿及其影响因素研究——以郑州国际汽车后市场博览会为例

英文题名：A Research on Travel Desire of Exhibitors and Its Influencing Factors——A Case Study of CIAAF

作者：赵现红[1];吴丽霞[1]

第一作者：赵现红

机构：[1]河南财经政法大学旅游与会展学院

第一机构：河南财经政法大学旅游与会展学院

年份：2018

卷号：35

期号：3

起止页码：123-129

中文期刊名：经济经纬

外文期刊名：Economic Survey

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2017】；CSSCI:【CSSCI2017_2018】；

基金：河南省教育厅人文社会科学重点项目(2015-ZD-092;2013-ZD-055)

语种：中文

中文关键词：会展旅游;会展客商;旅游意愿;CIAAF

外文关键词：MICE;Exhibitors and Professional Audiences;Travel Intention;CIAAF

摘要：在"新常态"背景下,为了提升河南旅游产业供给侧改革的效率,以参加全国知名品牌展会CIAAF的参展商和专业观众为样本,通过SPSS21.0软件,采用离散选择模型等多种数理统计方法,分析其旅游意愿和影响因素。结果发现:会展客商的旅游意愿受参展动机、行程安排和参展次数等因素的影响程度最大,总体上67%的客商有旅游意愿,而33%的客商囿于时间不允许、组委会没有安排、交通不便等因素,旅游意愿不强。因此,旅游企业与会展活动组织者协作,在客商行为规律指导下,通过整合社会资源,生产符合客商心里需求的旅游产品,共同为会展客商塑造高品质的旅游体验,是激发客商旅游欲望和开发会展旅游市场的有效手段,也是会展与旅游深度融合的必由之路。
In order to improve the reform efficiency of the＂supply side＂in tourism industry in Henan,this paper takes the exhibitors and professional audiences participating in the nationally well-known brand exhibition CIAAF as the research sample,and analyzes their travel desires and influencing factors by adopting SPSS21. 0 software and a variety of mathematical and statistical methods including the discrete selection model. It is found that the travel intentions of the exhibitors and audiences are affected mostly by factors such as＂participation motive,itinerary arrangement and number of times of exhibition participation＂. Overall,67% of the merchants are willing to travel,and 33% of the merchants are less willing due to factors such as ＂insufficient time,absence of arrangements from the organizing committee and inconvenient transportation＂. Therefore,through cooperation with the exhibition organizers and integration of social resources,the tourism enterprises should provide products that meet the exhibitors＇ demand under the guidance of their behavioral law. Providing high-quality tourism experience for exhibitors is not only an effective means of eliciting travel desires and developing tourism market,but also a must for the profound combination of exhibition and tourism.