文献类型：会议论文

英文题名：The Model of Measuring Trusted Degree of E-Commerce

作者：Pan, Yong[1]

第一作者：潘勇

机构：[1]Henan Univ Econ & Law, Dept Logist & E Commerce, Zhengzhou, Peoples R China

第一机构：河南财经政法大学电子商务与物流管理学院

会议论文集：10th Wuhan International Conference on E-Business

会议日期：MAY 28-29, 2011

会议地点：Wuhan, PEOPLES R CHINA

语种：英文

外文关键词：online trusted; gray correlation; index of trusted degree; electronic commerce web-site

摘要：Based on the view of the third-party of authentication, this paper established the model of evaluating the trust of e-commerce based on the gray Correlation theory as analyzing tool in order to provide a method of measuring the trusted degree of e-commerce. This method may have succinctness and practicality. Finally this paper makes a case study to validate the model.