文献类型：期刊文献

英文题名：How to counteract negative effect of adverse selection in Chinese e-commerce market? Comparative analysis on credit scoring system and guarantee system of TAOBAO

作者：Pan, Yong[1]

第一作者：潘勇

通讯作者：Pan, Y[1]

机构：[1]Henan Univ Econ & Law, Sch E Commerce & Logist Management, 1 East Jinshui Rd, Zhengzhou 450046, Peoples R China

第一机构：河南财经政法大学电子商务与物流管理学院

通讯机构：[1]corresponding author), Henan Univ Econ & Law, Sch E Commerce & Logist Management, 1 East Jinshui Rd, Zhengzhou 450046, Peoples R China.|[104849]河南财经政法大学电子商务与物流管理学院;[10484]河南财经政法大学;

年份：2016

卷号：22

期号：6

起止页码：365-377

外文期刊名：INTERNATIONAL JOURNAL OF SERVICES TECHNOLOGY AND MANAGEMENT

收录：EI(收录号：20164502994080);Scopus(收录号：2-s2.0-84994078566);WOS:【ESCI(收录号:WOS:000389081300005)】；

基金：This research was supported by the National Social Science Foundation of China under Grant 10BGL096.

语种：英文

外文关键词：credit scoring system; guarantee system; adverse selection

摘要：The adverse selection problems brought by information asymmetry have negative impact on e-marketing and reduce the efficiency of the online transaction. Now some trading online platforms are seeking ways to reduce adverse selection. Widely used approaches are credit scoring system and guarantee system. This paper takes transaction data from U disk market in TAOBAO as samples and analyses the role of these two systems. The results showed that the credit scoring system and guarantee system can effectively counteract negative effect from the adverse selection problems. Although the credit scoring system has a significant impact on transaction volume; guarantee system has greater impact on the trading volume than the credit scoring systems. In addition, these two systems are not substituted but have complement for each other. In the case of the existence of the guarantee system, consumers' option is still subject to the impact of the credit scoring system.