文献类型：期刊文献

中文题名：体育竞赛服务商品市场均衡机理分析

英文题名：Balanced Mechanism of Sports Competition Service Product Market

作者：潘喜梅[1]

机构：[1]河南财经政法大学体育部

第一机构：河南财经政法大学体育部（系）

年份：2013

卷号：47

期号：6

起止页码：41-47

中文期刊名：武汉体育学院学报

外文期刊名：Journal of Wuhan Institute of Physical Education

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2011】；社科基金资助期刊;CSSCI:【CSSCI2012_2013】；

基金：河南省软科学研究项目(13240040655)

语种：中文

中文关键词：体育竞赛;服务;商品;均衡;体育产业;供需关系

外文关键词：sports competition; service; product; balance; sports industry; relation between supply and demand

摘要：分析认为,我国体育产业处于发展初期,整体市场供求趋于非均衡状态,区域市场间的均衡价格差异显著。门票价格只能调节产品市场的个体消费者需求量,而对整体竞赛市场的供给量无法调节。产品消费需求的影响因素是实现竞赛服务产品市场均衡的要素,其中,价格因素对竞技体育竞赛服务商品市场供求均衡的影响作用有限,而促进非价格因素的改善策略,是我国体育竞赛服务商品的供需关系从不均衡走向均衡的必由之路。
China＇s sports industry is at the early stages of development, and the overall market supply and demand tend to be in a non-equilibrium state, and the equilibrium price differs between regional markets. Ticket prices can only regulate the product market of the individual consumers and the demand of the overall competition market supply cannot be adjusted. Product consumer demand is decisive in achieving the competition service market equilibrium. Price has limited effect on the supply and demand. Improvement of non-price factors help build a balanced rela- tion between supply and demand.