文献类型：期刊文献

中文题名：数字经济时代零售业态演化与企业绩效实证研究

英文题名：An Empirical Study on the Evolution of Retail Format and Enterprise Performance in the Era of Digital Economy

作者：田红彬[1,2];杨秀云[1];田启涛[3]

第一作者：田红彬

机构：[1]西安交通大学经济与金融学院,陕西西安710061;[2]河南财经政法大学国际经济与贸易学院,河南郑州450046;[3]河南财经政法大学工商管理学院,河南郑州450046

第一机构：西安交通大学经济与金融学院,陕西西安710061

年份：2021

卷号：38

期号：2

起止页码：91-101

中文期刊名：经济经纬

外文期刊名：Economic Survey

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2020】；CSSCI:【CSSCI2021_2022】；

基金：国家社会科学基金青年项目(17CJL037);国家自然科学基金项目(71974158);国家自然科学基金项目(71673215)。

语种：中文

中文关键词：数字经济;零售业态;企业绩效;双重差分

外文关键词：Digital Economy;Retail Trades State;Enterprise Performance;Difference-in-Differences

摘要：基于2005-2018年零售企业层面微观数据,利用双重差分法,从零售行业的演化过程来分析不同阶段零售商经营模式选择对企业绩效的影响。研究发现:“纯实体”零售转向“触网”零售阶段,由于网络渠道拓展过程中大幅增加了实体零售企业的运营成本和经营费用,管理复杂性的增加引发了零售企业利润损失。因此,实体零售商开展网络零售并没有增加企业绩效在“触网”零售转向“新零售”阶段,数字化经营和“全渠道”协同效应提升了企业运营效率和周转效率,促使零售企业获取更高的利润和绩效。因此,“新零售”提升了零售企业绩效。异质性结果表明:业态演化对于东部地区零售企业的影响要高于中西部地区,而对不同属性零售企业的影响则无显著差异。其结论为客观评估数字经济背景下零售业业态发展和企业绩效变化提供了微观层面的经验证据。
Based on the micro-data of retail enterprise level from 2005 to 2018, this paper uses the double difference method to analyze the impact of retailer business model choices at different stages on enterprise performance from the evolution of the retail industry. The results show that the "pure entity" retail has shifted to "online" retail. Due to the substantial increase in operating costs, operating expenses and the management complexity in the process of expanding network retailing channel, the retail enterprises have suffered significant profit loses. Therefore, the physical retailers who carry out online retailing do not get an increase in their business performance. However, at the stage of "online" retail shifting to "new retail", the synergy effect of digital operation and "omni-channel" improve the enterprise’s operational efficiency and capital turnover efficiency, and promotes retail enterprises to obtain higher profits and performance. Therefore, it can be said that "new retail" improves the performance of retail enterprises. The heterogeneity results indicate that the impact of business format evolution on retail enterprises in the eastern region is higher than that of the central and the western regions, but there is no significant impact on retail enterprises with different attributes. This conclusion can provide micro-level empirical evidence support for the development of retail industry formats and changes in enterprise performance in the context of the digital economy.