文献类型：期刊文献

中文题名：社区商业问题探讨

英文题名：A Study of Community Commerce

作者：张占东[1]

第一作者：张占东

机构：[1]河南财经学院国际经济与贸易系

第一机构：河南财经政法大学国际经济与贸易学院

年份：2004

卷号：23

期号：3

起止页码：58-60

中文期刊名：地域研究与开发

外文期刊名：Areal Research and Development

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;CSSCI:【CSSCI2004_2005】；

语种：中文

中文关键词：社区;社区商业;营销管理

外文关键词：community; community commerce; marketing

摘要：作为一种各大城市都在尝试的商业模式,满足消费需求,提升生活质量,寻求商机,追求利润是社区商业发展的主要动因。社区商业有独立式、沿街式等5种模式。社区商业建设应遵循因地制宜原则,进行集中配置,做好规划与管理。为搞好社区商业,必须树立正确的营销观念,准确的营销定位,合理确定营销组合策略。
As a new commercial model attempted by many big cities, to satisfy consuming demand, to increase living quality, to seek business opportunities and pursue profits are the fundamental reasons for the community commercial development. Community commerce has five models such as special model. The founding of community commerce should be led according to local conditions, concentrated allocations, and reasonable plan and management. In order to improve the community commerce marketing, we must build right marketing concept, decide marketing position and marketing mix tactics accurately.