文献类型：期刊文献

中文题名：会展参与者旅游意愿的统计实证研究——以河南为例

英文题名：Research on the tourism willingness of the exhibition participants——A case study of Henan province

作者：吴晨红[1];谢华朝[2]

第一作者：吴晨红

机构：[1]郑州工业应用技术学院外国语学院,河南新郑451150;[2]河南财经政法大学数学与信息科学学院,河南郑州450046

第一机构：郑州工业应用技术学院外国语学院,河南新郑451150

年份：2020

期号：6

起止页码：1-5

中文期刊名：商丘师范学院学报

外文期刊名：Journal of Shangqiu Normal University

收录：国家哲学社会科学学术期刊数据库

基金：河南省教育厅科技项目(14B110033,15A110010)

语种：中文

中文关键词：灰色关联分析;会展旅游;旅游意愿;城市形象

外文关键词：grey correlation analysis;mice tourism;tourism intention;city image

摘要：会展旅游是旅游业中发展最为迅速的产业,能够有效带动会展目的地城市经济的增长,树立会展目的地城市的良好形象.河南作为一个旅游大省,需要融合会展业、旅游业发展提高会展参与者的旅游意愿.研究基于对河南省会展中心问卷数据的统计,运用灰色关联分析方法对会展参与者的旅游意愿进行分析.研究发现旅游费用、展会艺术性、参展效果、目的地城市形象、会展配套服务与旅游意愿关联度最大,这些方面的改进有利于提高参会者的会展旅游意愿.为促进河南会展旅游业发展,研究提出了提高智能化、人性化服务;改进展会的艺术性设计;树立会展目的地城市形象;城市、会展、旅游三方整合营销;会展业旅游业融合聚集发展的政策建议.
MICE tourism is the most rapid development of the tourism industry,which can effectively promote the growth of the city economy,and establish a good image of the city.Henan as a large province of tourism,the need for the integration of the convention and exhibition industry,the development of the tourism industry to improve the tourism will of the participants.Based on the statistical analysis of the questionnaire data of the Henan Convention and Exhibition Center,the use of gray correlation analysis method to analyze the tourism will of the participants.The research found that the tourism expense,the exhibition art,the exhibition effect,the destination city image,the exhibition matching service and the travel intention correlation degree is the biggest,these aspects of the improvement is advantageous to improve the participants’conference and exhibition travel intention.In order to promote the development of Henan Convention and exhibition tourism,the paper puts forward the improvement of the art design of the exhibition,the artistic design of the exhibition,the city,the city,the exhibition and the three party integrated marketing.