文献类型：期刊文献

英文题名：The impact of artificial intelligence technology stimuli on smart customer experience and the moderating effect of technology readiness

作者：Gao, Jingyan[1];Ren, Lina[1];Yang, Yang[1];Zhang, Duo[1];Li, Lan[2]

第一作者：Gao, Jingyan

通讯作者：Yang, Y[1]

机构：[1]North China Univ Water Resources & Elect Power, Sch Management & Econ, Zhengzhou, Peoples R China;[2]Henan Univ Econ & Law, Sch Business Adm, Res Ctr Henan Econ, Zhengzhou, Peoples R China

第一机构：North China Univ Water Resources & Elect Power, Sch Management & Econ, Zhengzhou, Peoples R China

通讯机构：[1]corresponding author), North China Univ Water Resources & Elect Power, Sch Management & Econ, Zhengzhou, Peoples R China.

年份：2022

卷号：17

期号：4

起止页码：1123-1142

外文期刊名：INTERNATIONAL JOURNAL OF EMERGING MARKETS

收录：;Scopus(收录号：2-s2.0-85126273698);WOS:【SSCI(收录号:WOS:000772472800001)】；

语种：英文

外文关键词：Artificial intelligence technology stimuli; Smart customer experience; Word-of-mouth intentions; Technology readiness

摘要：Purpose This research clarifies the connotations and dimensions of artificial intelligence (AI) technology stimulation and establishes a stimulus scale to explain the relationship between AI technology stimuli and smart customer experience. Design/methodology/approach This is an empirical study that uses SPSS 24.0 software to perform hypothesis testing on the path relationships between model elements. Findings Two dimensions of AI technology stimuli (i.e. passion and usability) have a significant, positive impact on smart customer experience; the moderating effects of contrasting dimensions of technology readiness (i.e. optimism and discomfort) are significantly different; smart customer experience has a significant, positive impact on the word-of-mouth (WOM) intentions of consumers. Research limitations/implications There are several limitations. Most importantly, the data collected in this study are only from consumers who use intelligent customer service robots in the catering industry. Future research can consider exploring relevant AI technologies in other sectors. Practical implications This study has several implications that guide catering companies to develop various positioning and strategies for remaining competitive effectively. Originality/value Based on arousal theory, customer experience theory and WOM marketing theory, this is the first novel research project that empirically discusses the dimensions of AI technology stimuli, smart customer experience and WOM intentions with regard to the moderating effect of the technology readiness of consumers toward AI technology.