文献类型：期刊文献

英文题名：Optimal pricing decision in a multi-channel supply chain with a revenue-sharing contract

作者：Chen, Zhen-Song[1];Wu, Sheng[2];Govindan, Kannan[3,4,5,6];Wang, Xian-Jia[7];Chin, Kwai-Sang[8];Martinez, Luis[9]

第一作者：Chen, Zhen-Song

通讯作者：Govindan, K[1];Govindan, K[2];Govindan, K[3];Govindan, K[4]

机构：[1]Wuhan Univ, Sch Civil Engn, Wuhan 430072, Peoples R China;[2]Henan Univ Econ & Law, Sch E Commerce & Logist Management, Zhengzhou, Peoples R China;[3]Shanghai Maritime Univ, China Inst FTZ Supply Chain, Shanghai 201306, Peoples R China;[4]Univ Southern Denmark, Ctr Sustainable Supply Chain Engn, Danish Inst Adv Study, Dept Technol & Innovat, Campusvej 55, Odense, Denmark;[5]Yonsei Univ, Yonsei Frontier Lab, Seoul, South Korea;[6]Woxsen Univ, Sch Business, Sadasivpet, Telangana, India;[7]Wuhan Univ, Sch Econ & Management, Wuhan 430072, Peoples R China;[8]City Univ Hong Kong, Dept Syst Engn & Engn Management, Kowloon Tong, 83 Tat Chee Ave, Hong Kong, Peoples R China;[9]Univ Jaen, Dept Comp Sci, Jaen 23071, Spain

第一机构：Wuhan Univ, Sch Civil Engn, Wuhan 430072, Peoples R China

通讯机构：[1]corresponding author), Shanghai Maritime Univ, China Inst FTZ Supply Chain, Shanghai 201306, Peoples R China;[2]corresponding author), Univ Southern Denmark, Ctr Sustainable Supply Chain Engn, Danish Inst Adv Study, Dept Technol & Innovat, Campusvej 55, Odense, Denmark;[3]corresponding author), Yonsei Univ, Yonsei Frontier Lab, Seoul, South Korea;[4]corresponding author), Woxsen Univ, Sch Business, Sadasivpet, Telangana, India.

年份：0

外文期刊名：ANNALS OF OPERATIONS RESEARCH

收录：;Scopus(收录号：2-s2.0-85134504751);WOS:【SCI-EXPANDED(收录号:WOS:000826806800002)】；

基金：The research leading to the results presented in this paper was financially supported by the National Natural Science Foundation of China (Grant Nos. 72171182, 71801175, 71902041, 71971182, and 72031009), the Chinese National Funding of Social Sciences (No.20&ZD058), the Henan Province science and technology project (Project No. 222102110292), the Theme-based Research Projects of the Research Grants Council (Grant No. T32-101/15-R), the City University of Hong Kong SRG (Grant No. 7004969), and the Ger/HKJRS project (Grant No. G-CityU103/17).

语种：英文

外文关键词：Optimal pricing decision model; Cross-channel effect; Revenue-sharing contract; Consumer trust; After-sales service

摘要：As a significant component of supply chain management, multi-channel pricing decision has received extensive attention in recent years. Many studies have focused on single-channel pricing decision, while limited research has been done on multi-channel pricing decision with a revenue-sharing contract. This paper establishes a multi-channel optimal pricing decision model with a revenue-sharing contract (entailing a revenue apportionment and an additional reward) in the context of a cross-channel effect, consumers trust utility, and after-sales service utility, all of which play roles in increasing or reducing supply chain members' expected profits. The results indicate that, in a bid to obtain maximum profit, manufacturer and reseller will take different measures for varying levels of differences between cross-channel effects of direct seller (D-seller) and reseller (R-seller), for different levels of consumer trust utility, and for different levels of after-sales service utility. Manufacturer and reseller both try their best to decrease the impact of sales format differences on electronic channel when the differences are small, but the action is opposite when the differences are large. In addition, manufacturer should not blindly improve the additional trust of direct-sale stores relative to reseller, but instead should increase additional reward to R-seller when manufacturer decides to improve the after-sales service of products through D-seller.