文献类型：期刊文献

中文题名：外语培训市场及其营销策略研究

英文题名：Studies on Foreign Language Training Market and its Marketing Strategy

作者：李育[1]

第一作者：李育

机构：[1]河南财经学院经贸外语系

第一机构：河南财经政法大学外语学院

年份：2003

期号：6

起止页码：95-97

中文期刊名：经济经纬

外文期刊名：Economic Survey

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2000】；

语种：中文

中文关键词：外语培训市场;消费特征;营销策略

外文关键词：foreign language training; market; marketing strategy

摘要：改革开放的浪潮催生了我国的外语培训市场。外语培训市场社会需求较大,但尚不成熟,采取有针对性的营销策略可以促进外语培训市场的健康发展,满足人民群众对外语培训的需求。
China's reforms and opening to the outside world policy give birth to foreign language training market. This thesis analyzes its surroundings, features and marketing strategy in order to promote its development and meet people's needs of receiving its training.