文献类型：期刊文献

中文题名：两部定价契约下基于销售努力的双渠道供应链定价与协调

英文题名：Pricing and coordination of dual channel based on sales effort under two-part pricing contract

作者：黄红伟[1];陈振颂[2];吴胜[3];焦建锋[1];王先甲[4]

第一作者：黄红伟

机构：[1]郑州航空工业管理学院数学学院,河南郑州450046;[2]武汉大学土木建筑工程学院,湖北武汉430072;[3]河南财经政法大学电子商务与物流管理学院,河南郑州450016;[4]武汉大学经济与管理学院,湖北武汉430072

第一机构：郑州航空工业管理学院数学学院,河南郑州450046

年份：2022

卷号：28

期号：9

起止页码：2998-3008

中文期刊名：计算机集成制造系统

外文期刊名：Computer Integrated Manufacturing Systems

收录：CSTPCD;;EI(收录号：20231413851536);Scopus;北大核心:【北大核心2020】；CSCD:【CSCD2021_2022】；

基金：国家自然科学基金重点资助项目(72031009);国家自然科学基金资助项目(72171182,71801175,71871171);香港特别行政区研究资助局(T32-101/15-R);中央高校基本科研业务费专项资金资助项目(2042018kf0006);河南省科技攻关资助项目(222102210228,222102110404)。

语种：中文

中文关键词：销售努力;两部协调定价;双渠道供应链协调;定价决策;电商平台扣点费率

外文关键词：sales efforts;two-part coordinate pricing;dual channel supply chain coordination;pricing decision;electric business platform buckle point rate

摘要：针对电子商务和新冠肺炎对传统零售模式双重打击的现状,提出两部协调定价机制下基于销售努力和电商平台扣点费率的双渠道供应链定价决策模型。对比分析了分散决策和集中决策下的最优定价策略和供应链整体利润随销售努力水平和电商平台扣点费率的变化关系,通过两部协调定价机制在满足供应链成员利润最大化的同时实现供应链的协调。研究表明,传统零售商的最优销售努力水平,在分散决策下降低了供应链整体的利润,但在两部协调定价机制下能够提高供应链的整体利润。电商平台扣点费率的增加,降低了供应链的整体利润,可以通过两部协调定价机制减弱扣点费率对供应链整体利润的负面影响。
In view of the double impact of e-commerce and New Coronary Pneumonia on traditional retail models,a dual channel supply chain pricing decision model based on sales efforts and e-commerce platform deduction rates under two-part coordinated pricing mechanism was proposed.The relationship between the optimal pricing strategy and the overall profit of the supply chain with the sales effort level and the discount rate of e-commerce platform was compared and analyzed under decentralized decision and centralized decision.The two-part coordinated pricing mechanism could realize the coordination of the supply chain while satisfying the profit maximization of the supply chain members.The results showed that the optimal sales effort level of traditional retailers reduced the overall profit of the supply chain under decentralized decision-making,but it could improve the overall profit of the supply chain under the two-part coordinated pricing mechanism.The increase of discount rate in e-commerce platform reduced the overall profit of the supply chain,and the negative impact of the deduction rate on the overall profit of the supply chain could be weakened through the two-part coordinated pricing mechanism.