文献类型：期刊文献

中文题名：隐私关注对移动商务用户采纳行为的影响研究——基于感知风险和信任的中介效应分析

英文题名：Research on the Influences of Privacy Concerns on Mobile Business User Adoption Behavior——Based on the Mediation Effect of Perceived Risk and Trust

作者：周扬[1];陈莉[2]

第一作者：周扬

机构：[1]河南财经政法大学网络信息管理中心;[2]河南财经政法大学现代教育技术中心

第一机构：河南财经政法大学

年份：2017

卷号：0

期号：12

起止页码：75-79

中文期刊名：创新科技

外文期刊名：Innovation Science and Technology

基金：河南省软科学研究计划项目"移动商务用户隐私泄露对其行为意愿影响的实证研究"(142400410317)

语种：中文

中文关键词：隐私关注;移动商务用户;采纳行为;结构方程;中介效应

外文关键词：privacy concerns; mobile business users; adoption behavior; structural equation; mediating effect

摘要：为了解感知风险和信任在隐私关注中对移动商务用户网购行为的多重中介效应,为网络购物者的采纳行为提供参考依据。通过网络问卷调查收集了420份有效问卷,通过结构方程分析感知风险和信任对隐私关注和网购行为的中介影响,发现信任对隐私关注和使用意愿无中介影响,而感知风险在隐私关注对使用愿意具有负向的中介效应。
In order to understand the multiple mediation effect of perceived risk and trust in privacy concerns for mobile business users'online shopping behavior,and to provide reference and evidence for online shoppers’adoption behavior,a network questionnaire survey was conducted and the valid data from420respondents were collected.Through structural equation analysis,the mediation effect of perceived risk and trust on privacy concerns and online shopping behavior was analyzed.It was found that trust had no mediation effect in the privacy concerns and the willingness to use,while the perceived risk had negative mediation effect in privacy concerns on the willingness of using.