文献类型：期刊文献

英文题名：Moderating Effect of Dynamic Environment in the Relationship between Guanxi, Trust, and Repurchase Intention of Agricultural Materials

作者：Li, Lan[1];Li, Gang[2];Feng, Xiaoling[2];Liu, Zhigao[3];Tsai, Fu-Sheng[4,5,6]

第一作者：李岚

通讯作者：Li, G[1];Tsai, FS[2];Tsai, FS[3];Tsai, FS[4]

机构：[1]Henan Univ Econ & Law, Sch Business Adm, Res Ctr Henan Econ, Zhengzhou 450046, Henan, Peoples R China;[2]North China Univ Water Resources & Elect Power, Sch Management & Econ, Zhengzhou 450045, Henan, Peoples R China;[3]Jiangsu FoxLink Green Energy Technol Co LTD, Lianyungang 222000, Peoples R China;[4]Cheng Shiu Univ, Dept Business Adm, Kaohsiung 83347, Taiwan;[5]Cheng Shiu Univ, Ctr Environm Toxin & Emerging Contaminant Res, Kaohsiung 83347, Taiwan;[6]Cheng Shiu Univ, Super Micro Mass Res & Technol Ctr, Kaohsiung 83347, Taiwan

第一机构：河南财经政法大学工商管理学院

通讯机构：[1]corresponding author), North China Univ Water Resources & Elect Power, Sch Management & Econ, Zhengzhou 450045, Henan, Peoples R China;[2]corresponding author), Cheng Shiu Univ, Dept Business Adm, Kaohsiung 83347, Taiwan;[3]corresponding author), Cheng Shiu Univ, Ctr Environm Toxin & Emerging Contaminant Res, Kaohsiung 83347, Taiwan;[4]corresponding author), Cheng Shiu Univ, Super Micro Mass Res & Technol Ctr, Kaohsiung 83347, Taiwan.

年份：2019

卷号：16

期号：19

外文期刊名：INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH

收录：;Scopus(收录号：2-s2.0-85073095023);WOS:【SSCI(收录号:WOS:000494748600269)，SCI-EXPANDED(收录号:WOS:000494748600269)】；

基金：The authors gratefully acknowledge the National Social Science Fund of China (15BGL087), Henan Soft Science Foundation (172400410353), Program for Science & Technology Innovation Talents in Universities of Henan Province (2016-cx-003), Henan University Philosophy and Social Sciences Outstanding Scholar Funding Project (2019-YXXZ-14), and National Natural Science Foundation of China (Project 71672164) for financial support.

语种：英文

外文关键词：guanxi; trust; dynamic environment; repeated purchase intention; agricultural food system

摘要：Repurchasing intention of agricultural materials is a key to a sustainable food business system. The novel contribution of this study is that we go beyond technical aspect and look into human capital dynamics in a general context, by examining how different dimensions of 'guanxi' (i.e., personal relations and instrumentality) between farmers and agricultural retailers affect trust between the two and, in turn, repeated purchase intention of agricultural materials by farmers in China. To further generate implications for food system as a whole, we also examined how dynamic environment moderates the effects mentioned above. Adopting survey method and multivariate analyses, this study tests the hypotheses with a collected data set of 578 farmers from representative rural areas of China. The results show that guanxi between farmers and agricultural retailers has a positive effect on trust between them and on repeated purchase intentions of farmers. While instrumentality has a negative effect on trust between them and on repeated purchase intentions of farmers. The trust between farmers and agricultural retailers promotes farmers' repeated purchase intentions. The intensity of competition negatively moderates the positive relation between trust and repeated purchases. Demand uncertainty does not moderate the positive effect of trust on repeated purchases. The results and discussion shed light on agricultural food system sustainability from a dynamic environment embedded business relationship perspective.