文献类型：期刊文献

中文题名：旅游地更名现象及原则探讨

英文题名：A Study on the Phenomenon and Principles of Tourism Destination Name Alteration

作者：吕连琴[1];张东月[2]

第一作者：吕连琴

机构：[1]河南财经政法大学旅游与会展学院;[2]郑州旅游职业学院旅游管理系

第一机构：河南财经政法大学旅游与会展学院

年份：2010

卷号：28

期号：6

起止页码：14-18

中文期刊名：郑州航空工业管理学院学报

外文期刊名：Journal of Zhengzhou Institute of Aeronautical Industry Management

语种：中文

中文关键词：旅游地;更名;效应;原则

外文关键词：tourism destination ; name alteration ; influence ; principle

摘要：在对现阶段旅游地更名现象进行概述的基础上,对旅游地更名的类型、正负效应进行分析。认为旅游地更名有利于提高知名度和吸引力,加速旅游业和地方经济发展,打造旅游大品牌,获得新的发展机会,去除原名弊端,扩大发展外延和内涵等,但也会产生经济成本巨大,引起认知混乱,湮没文化内涵,割断历史联系,命名以偏概全,妨碍有序发展等弊端。在此基础上提出,旅游地更名应遵循合法性原则、知名度和吸引力原则、易传播原则、不割裂历史和自然原则、可延伸原则、名实相符原则、利大于弊等原则。
The text analyzes the type and positive and negative effects of name alteration on the basic of descri- bing the phenomenon of tourism destination name alteration at present time. The tourism destinations change their names in order to increase awareness and attractiveness, speed up tourism and local economic develop- ment, build famous tourism brands, access to new opportunities, remove the shortcomings of original name, expand the extension and intension and so on. But the phenomenon also creates great economic costs, causes cognitive confusion, ignores the cultural connotations, cuts the historical connections, names after the narrow respects and impedes the orderly development. Based on these theories, the tourism destinations should follow some principles to change their names. Such as, the principle of legality, the principle of popularity and attractiveness, the principle of spreading easily, the principle of not separating the history and nature, the prin- of extending, principle of a true name, the principle of good than harm and so on.