文献类型：会议论文

英文题名：Channel Conflicts and Market Segments between E-Commerce Market and Traditional Market: Based on the Adverse Selection Perspective

作者：Pan, Yong[1]

第一作者：潘勇

机构：[1]Henan Univ Econ & Law, Dept Logist & E Commerce, Zhengzhou, Peoples R China

第一机构：河南财经政法大学电子商务与物流管理学院

会议论文集：10th Wuhan International Conference on E-Business

会议日期：MAY 28-29, 2011

会议地点：Wuhan, PEOPLES R CHINA

语种：英文

外文关键词：adverse selection; market substitution; channel conflict; market segmentation

摘要：The emergence and rapid growth of electronic commerce reflects its dominant advantage under the information environment, which means that traditional markets may possibly be replaced by e-commerce market. However, the adverse selection problem significantly limits the substitution effect. Based on the classic model of adverse selection (Akerlof, 1970), this paper has constructed the two-market (traditional market and e-commerce market) adverse selection model to prove that the quality of uncertainty associated with adverse selection may evoke channel conflict between e-commerce market and traditional market. The paper has got conditions about market segments and market equilibrium. The paper tries to reveal the academic reason for coexistence of traditional markets and the e-commerce and present new interpretation of channel conflict for the two markets. At last this paper put forward the strategic suggestions under adverse selection according to the model.