文献类型：期刊文献

中文题名：危机状态下企业的传播对策

英文题名：Enterprises' Transmit countermeasures under the crisis state

作者：方雪琴[1]

第一作者：方雪琴

机构：[1]河南财经学院文化传播系

第一机构：河南财经政法大学文化传播学院

年份：2004

卷号：20

期号：6

起止页码：106-108

中文期刊名：商丘师范学院学报

外文期刊名：Journal of Shangqiu Teachers College

收录：国家哲学社会科学学术期刊数据库

语种：中文

中文关键词：企业;危机公关;对策;新闻发言人;沟通;信息;公开;传播;媒体;公众

外文关键词：crisis transmit, public relations of the crisis, press spokesman, transmit countermeasures, rumors

摘要：危机传播可以说是目前业界非常关注的话题。企业在面对危机的时候,应采取五大传播对策:在第一时间公开各种真实的信息;坦城面对公众;主动与媒体进行沟通;确立新闻发言人;抓住时机进行危机公关。
At present we can say that the crisis transmit is a topic which the world pays much attention to. This article discussed five big countermeasures which the enterprises should adopt while facing the crisis by analyzing the detailed cases. They are: first, make various kinds of true information public at one time; second, face the public frankly; third, communicate with the media on their own initiative; fourth, establish press spokesman; fifth, catch the opportunity to carry on the public relations of the crisis.