文献类型：期刊文献

中文题名：共享情境下服务提供商信任对重复使用的影响研究——技术信任的调节作用

英文题名：The Impact of Trust in Service Providers on Continuous Usage Intention in Sharing Economy——The Moderating Effect of Technology Trust

作者：杨文君[1];潘勇[1];陈家伍[2]

第一作者：杨文君

机构：[1]河南财经政法大学电子商务与物流管理学院,河南郑州450046;[2]中共河南省委党校经济学部,河南郑州450002

第一机构：河南财经政法大学电子商务与物流管理学院

年份：2020

卷号：39

期号：6

起止页码：54-61

中文期刊名：预测

外文期刊名：Forecasting

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2017】；CSSCI:【CSSCI2019_2020】；

基金：河南省哲学社会科学规划资助项目(2018CJJ068);河南省特色骨干学科“现代服务业学科群”项目。

语种：中文

中文关键词：共享经济;服务提供商信任;技术信任;感知风险;重复使用意向

外文关键词：sharing economy;trust in service providers;technology trust;perceived risk;continuous usage intention

摘要：在当前制度信任较低的共享情境下,如何促进用户的重复使用意向成为共享经济领域亟待解决的重要理论和实践课题。本文将服务提供商信任和共享平台技术信任两种风险减轻机制引入用户重复使用研究,来考察共享平台技术信任的调节效应。通过对1000份Airbnb用户问卷调研数据的实证分析发现:对服务提供商的认知信任和情感信任均对重复使用意向具有显著正向影响;感知风险在服务提供商信任(认知信任和情感信任)与重复使用意向关系间起部分中介作用;共享平台技术信任不但调节了服务提供商信任(认知信任和情感信任)与感知风险之间负向关系,而且调节了感知风险的中介作用。以上研究结论不仅有助于深化共享经济信任研究,也能为共享平台设计提供实践指导。
In the current sharing situation of low institutional trust,how to promote users’intention to reuse has become an important theoretical and practical issue to be solved in the field of sharing economy.Based on hybrid governance theory,this study introduces two risk mitigation mechanisms——service provider trust and technology trust into the research of continuous usage.Based on the empirical analysis of 1000 Airbnb consumers questionnaires,this paper finds that:trust in service providers(cognitive trust and affect-based trust)has a significant positive impact on continuous usage intention;perceived risk plays a mediating effect in the relationship between trust in service providers(cognitive trust and affect-based trust)and continuous usage intention;technology trust moderates the relationship between trust in service providers(cognitive trust and affect-based trust)and perceived risk,and the mediating effect of perceived risk.The above conclusions are not only helpful to deepen the research of trust in sharing economy,but also provide practical guidance for the design of sharing platform.